B2B Marketing - Virtual CMO Mark Donnigan

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can d

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go to market

TL; DR - If you need short-term outcomes, e.g., earnings, do not think that the trick is recording more need. This strategy is becoming less effective, and also it's a means to melt priceless resources. Focus on creating need where you can obtain near-term victories. The purchaser's j

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